Frederick William Lanchester's work forms the basis of modern automobile engineering, and was a major contributor to the theory and practice of automobile and aeronautical engineering. He published Aircraft in Warfare in 1916 in which he developed mathematical equations of combat. These became the basis of the science of Operations Research and was a significant factor in the development of modern Japanese marketing and sales strategies.  These marketing and sales techniques are know today as the New Lanchester Strategy.

Nobuo Taoka (1927 - 1984) graduated from the Department of Political Science in 1953, and received a postgraduate degree in 1955 from Tokyo Toritsu University. He became a general manager and Chief Researcher at the Sales Promotion Bureau and founded the Statistics Research Society in 1964. Dr. Taoka co-authored Total Management for Agencies and Chain Stores in 1969 and published Marketing Forecasts for Competitive Markets in 1971. From 1972 to 1984 he published a series of books on the application of Lanchester's equations to sales and marketing. The books were best sellers in Japan, with several million copies in print. Dr. Taoka can be regarded as the founder of the Lanchester Strategy of sales and marketing.

Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume

Shinichi Yano was born in Tokyo in 1949 and graduated from the Senshu University with a degree in Computer Science and Business Administration. He joined Marketing Center Ltd., then Lanchester Systems Ltd., as a chief consultant while Dr. Nobuo Taoka was president. He is currently the president of Lanchester No. 1 where he developed 12 New Lanchester Japanese manga comic books that deal with the theory and practice of the New Lanchester Strategy. We currently have the first three volumes translated into English: Vol1, Vol2, Vol3