CORPORATE COMBAT by Nick Skelton

ISBN 1-85788-265-2, 260 pages, 11 chapters, numerous graphs and tables, paperback, $17.95

Examples and case studies of companies shown under chapter headings.

Chapter 1. Corporate combat, market warfare

The market warfare matrix

Chapter 2: The Force : Space Ratio

Microsoft, Netscape, Intel, EDS, Levi Strauss and IBM

Chapter 3: The tactical primacy of defense

Amazon, Barnes & Noble, Dyson, Nestle, American Airlines, Wal-Mart, Honda, Harley-Davidson, Coke

Chapter 4: The importance of possessing a SWAT (superior weapons and tactical strength)

Competitive SWAT matrix, Kwiksave, Levi Strauss, McDonalds, HP,

Chapter 5: Alexander the Great - Low cost SWATs

General Mills, Canon, Dell Computer, Virgin Direct, Lexus, BMW, Mercedes, Harris Queensway

Chapter 6: The Roman Legion - Differentiated SWATs

Vision Express, Snap-On Tools, Graniterock, Nike, Greyhound bus company

Chapter 7: The English longbow - Focused SWATs

L'Eggs, Scandinavian air services, Fairlines, Beb Sherman, Home Depot, Ikea

Chapter 8: The basic strategy options

Market Warfare Matrix

Chapter 9: Head - to head strategies

McDonalds, Avis, Beamish Stout, Sega, Nintendo, Wal-Mart,

Chapter 10: Raiding strategies

Interski, Telco, AT&T, Maxim Integrated Products, Enterprise Rent-A-Car, Holiday Autos, AMD,

Chapter 11: Conclusion

Bibliography

Index

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