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F.W. Lanchester 1868-1946.......... Taoka 1927-1984, .............

http://www.lanchester.com...Founded in 1994..Book Orders Phone /Fax 1--408-732-7723

LANCHESTER PRESS

Welcome to the Home Page of Lanchester Press
Dedicated to books by and about F.W. Lanchester (1868-1946).
Books on Sales and Marketing Strategy based on Lanchester Theory of Warfare,

Hot Off the Press: CORPORATE COMBAT

The Art of Market Warfare on the Business Battlefield

By Nick Skelton

AUTHORS PAGE where you may view related articles and papers by our authors

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Introduction to the Lanchester Strategy of Marketing, by Shinichi Yano

An Introduction to Sales and Marketing Strategy for the Weak, by Shinichi Yano.

Sales and Marketing Strategy for the Market Leader, by Shinichi Yano

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The Development in Japan of the "Lanchester" Strategy of Sales and Marketing
From the fourth annual Pacific Rim business conference, Anchorage Alaska.

The Ski Business: A Tactical View, interview with Katsuro Ogino
The modest owner of two American mountains explains how an aircraft-deployment theory helped build his sporting-goods empire.

A British Military Theory Finds Favour Among Japan's Businesses
by Dr. Nigel Campbell. Manchester Business School England.
"Given the emphasis which the Japanese place on this aspect of corporate strategy, it is unfortunate that Lanchester's followers in the West are largely confined to the narrow worlds of mathematics and operations researchers."

Lanchester Redux Lanchester Strategy for Sales and Marketing

Images of Lanchester Strategy part I, presented at the Chicago QFD conference

Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil

Daniel and Florence Guggenheim Gold Medal and Citation to F. W. Lanchester for Contributions in Aeronautics, 16th September 1931, London.

The 1910 Lanchester Double Laudaulet at the Blackhawk Automobile Museum and biography of F. W. Lanchester.

For books on Lanchester cars...check here: http://lanchester.members.beeb.net/

THE BOOKS

• Lanchester Theory by Dr. T. Onoda
• Lanchester Readings 1914 to present edited by Lanchester Press
• The Lanchester Legacy, Volume I, 1895-1931, by C. S. Clark.
• The Lanchester Legacy, Volume III, A Celebration of Genius. Edited by John Fletcher
• Lanchester Strategy, an Introduction by Dr. N. Taoka
• Aircraft in Warfare, the Dawn of the Fourth Arm, by F. W.Lanchester.
• New Lanchester Strategy, Introduction by Shinichi Yano. (Vol. 1)
• New Lanchester Strategy - Sales and Marketing Strategy for the Weak (Vol. 2), by Shinichi Yano.
• New Lanchester Strategy, - Sales and Marketing Strategy for the Strong (Vol. 3), by Shinichi Yano.
• Japan Inc. Volume 2 by Shotaro Ishinomori
• Corporate Combat by Nick Skelton

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